SMS Text Marketing

SMS is an acronym for Short Message Service.  Basically, it is the ability to send a brief, text message of up to 160 characters to a cell phone from a computer, a land line or another cell phone.

Yes, but what does that mean???

Ha! It means everything, baby! It means that, instead of complaining about how long a marketing campaign takes to get off the ground, you can act immediately. Instantly.  If business is slow, you can send a quick text to all your clients.

 

Yes, but what does that mean???

What if you own a restaurant and the new chef accidently accepted 200 pounds of shrimp instead of 20 pounds? Use SMS to contact every customer and inform them about tonight’s shrimp special. You can even let them text back their reservations. Easy. Problem solved. Instantly.

What if you are a window cleaner and you’ve hit a slow spot? Your residential customers are on summer vacation but you have a schedule to fill. Use SMS to announce a window cleaning special. Let them know that the first 50 customers to call and schedule an appointment within the next two weeks will receive a discount. Easy. Schedule filled. Instantly.

Here’s another one. What do you do if your band gets booked at a club at the last minute? How do you get the word out to your adoring fans? Use SMS to announce where you’ll be with a link to the club. Your fans will appreciate the heads up. Easy. Announcement made. Instantly.

Ooh, ooh – one more. What do you do when you own a hair salon and it takes your receptionist forever to call each and every client to remind them of their appointment? Use SMS… what am I doing? You got this.

Like it or not, our world is about immediacy. Instant information. Instant gratification. No more waiting for printers, proofreading or graphic designers. No waiting on third class bulk to get delivered. SMS makes your marketing plan instant.

That’s what it means!