SMS Text Marketing for Restaurants and Bars
There is an exciting technological trend happening in the restaurant business. No. Not that clunky beeper that flashes when your table is ready like an old school Simon game. Lunch trucks are using … yes, lunch trucks… well, they are using social media to tell customers where they are. It is this crazy viral trend. They send out a tweet or a text to all their followers letting them know what the special of the day is and where they’ll be parked. And, they come. They come in swarms, often waiting 2 hours or more to get their hands on the goods, from gourmet cupcakes to Vietnamese cuisine and made from scratch Tex-Mex.
Are you shaking your head in disbelief? Can you imagine diners beating a path to your door from all the marketing effort of just your thumbs and one little text? Now, no one is expecting you to actually park your restaurant in different locations each week – that’s not exactly possible. So, what do you do? How do you steal this idea for your restaurant?
I can tell you how in 4 easy steps. Pay attention; it’s complicated.
- Think of a problem that needs fixing. Slow lunch crowd on Mondays. Not enough chicks at happy hour on Thursdays. Whatever.
- Think of a creative solution. Serve five lunch specials that can be ready in 10 minutes or less. Call Thursdays “Martini Testing Night” and offer small samples of each.
- Send out a text message.
- Sit back and relax. Let the customers come to you.
See. Now you, too, can be just as hip and trendy as a L.A. lunch truck. The key is SMS marketing. It is the perfect marketing vehicle for restaurants and bars. Hey, you could be a crazy viral trend.
Did I mention that I could read minds? Well, I can. I know that your next question is, “How do I do that SMS stuff?” I was right, wasn’t I? I’m good at this mind reading stuff. I am REALLY good at SMS stuff. Call me and see for yourself.
